❖ The Guidelines for Prevention and Regulation of Greenwashing or Misleading Environment Claims were issued by the Central Consumer Protection Authority (CCPA).

❖ Its guidelines are limited to curbing greenwashing in advertisements of products or services.

❖ The new norms would complement the existing Guidelines for Prevention of Misleading Advertisements and Endorsement for Misleading Advertisements, framed in 2022

❖ Greenwashing refers to the growing tendency of companies, organisations or even countries to make dubious or unverifiable claims about their activities, products or services being environment-friendly or climate-friendly.

❖ Generic terms like “clean”, “green”, “eco-friendly”, “good for planet”, “cruelty-free”, “carbon neutral”, “natural”, “organic”, “sustainable”, or similar other descriptions for a product would be allowed only if the company is able to substantiate these with evidence.