❖ The Centre expanded its subsidised pulses program, introducing chana whole and masur dal under the ‘Bharat’ brand.

❖ The initiative aims to provide these pulses at the discounted rates through the cooperative networks, ensuring affordability for the public.

❖ The Bharat brand provides staples such as rice, flour, and pulses at subsidised rates.

❖ It was launched as a part of the government’s broader aim to make essential goods more affordable for middle-class consumers.

❖ Phase I of the brand was rolled out in October 2023 and Phase II was announced earlier this month.